Inexplicable compulsion; intentional focus
Effort Because is the virtuous and purposeful opposition to the dark signal
vita
Past
Effort Because is the current creative endeavor of Taylor Carl Martinez, but before its birth into this world he had been involved in many other musical projects; most notably Alert the Armory and Not Dracula.
Many steps of trial and error in the musical space have led him to this point, and the humble beginnings of garages and house shows has not been lost on this rising star. In the past he has played with widely popular acts such as Covet and Hemorage, and is only a short distance behind their level of success.
Present
The story continues with a storming of the capitol. Martinez, in conjuction with friend and drummer Ricky Ruiz aka DJ Occult, have started a DIY event production company entitled Left Out SF that is building and facilitating a constant stream of events in and around the San Francisco Bay Area. The local scene of the city is heavily gatekept, but that cannot stop the persistent charge of these two creative powerhouses. Recent events at Bottom of the Hill, Milk Bar, The Knockout, Winters Tavern, and many others are only a taste of the capacity of Effort Because and Left Out SF.
Future
Effort Because is poised to become a household name in every hipster apartment and jazz cat cafe in San Francisco and beyond as a performer, event organizer, and audio engineer. Current talks are underway with larger and more prestigious venues, and satisfied clients are returning for more recording sessions. email effortbecause@protonmail.com for inquiries.
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